DESIGN: GRAPHIC DESIGN: LIFESCAPE ASSOCIATES INC.



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A series of advertisements in luxury home publications establishes Lifescape as the premier landscape design and construction company in Colorado. This long-running branding effort relies on a visual algorithm of rectangles whose careful and consistent yet varied design symbolizes the companies top echelon work. The colors (black, red and white) are chosen to be completely separate from the complex color worlds of the photography. A secondary element of warm-gray gradations symbolize the chiaroscuro of the physical world. The red-square logoform is reflected in a secondary red square of random position.

 


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This system of visual branding is carried over into their website and their site signage, shown below.


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